TechShock is a leader in the development of effective email marketing strategies.
Through close consultations with our clients, we develop effective solutions that address their
marketing needs. At different stages of implementation, we perform tests to determine the
responsiveness of the audience. This allows us to test the product before it is fully completed,
and make adjustments where required. Our customized email templates are developed by
professionals, and guaranteed to capture the attention of your target audience.
Here is a brief overview of how we execute professional email marketing services:
When emails are sent, they are closely monitored by the EMS Department (Email Marketing
Strategy). This is part of the email marketing strategy used to ensure a high inbox delivery
rate. Other parameters monitored include; the mail open rate, click to order ratio, revenue per
message sent and other indicators. These are developed to optimize your email marketing
efforts, ensuring optimal returns. The best email marketing service is that which has an above
average rating across our indicators.
Data from EMS is then sent to Program Development and Planning, (PDP). At this stage, an
effective email marketing strategy is developed based on the statistics, specifically tailored to
meet your business needs, while maximizing inherent potentials.
Next, the data from Program Development and Planning is fed to the OBP Department. This
data is examined by experienced marketing professionals, who perform comparative analysis
in a bid to optimize the process. Several factors are monitored, such as: mail open rates, click
through rates, customer attrition, conversion rates and bounce rates. An efficient testing and
reporting mechanism is also set up to provide comprehensive analytics of the entire email
Then, reports from the OBP Department are sent to the EPB (Email Play Book) department.
The EPB is responsible for synchronizing all data with the right audience. This is very critical,
as this will tell us the email frequency required per recipient. Once this information is gathered,
we are able to develop a specific email marketing plan for our clients. With TechShock, it’s not
a “one-size fits all” style. We attend to every client individually, tailoring solutions to their specific
Finally, all data from the above departments is compiled and sent to a RAW (Reporting
Analytics Watch). The sole function of this department is to monitor each email marketing
campaign and gather performance reports. Success rates, error delivery rates and any other
reports are all documented here for future reference.
Why not allow the professionals handle your next email marketing campaign? Take advantage
of our affordable marketing solutions and give your business the much needed publicity.
Contact us today.
Tech Shock is the reliable brand for sustainable email marketing solutions.
Get Started Here!