Running a successful PPC campaign can be difficult. PPC Marketing is one of the foremost lead
generation strategies in online advertising today and TechShock marketing does it best.
Our client’s need not worry as we take care of the difficult and technical aspects, while they
concentrate on revenue generation.
We have proven track records and are familiar with modifying our lead generation strategies to
be at par with search engine updates through effective use of PPC.
At TechShock, there are 9 different departments responsible for the implementation of our PPC
In this department, brand analysis is performed to determine how PPC marketing strategies
would be of benefit, estimating the potential return on investment and the scope of impact.
Bid Management & Optimization
This is a full time management process, which requires experts to constantly monitor your bid
across the search engines. This necessary step allows us to effectively monitor your return on
investment, keeping it at the desired level.
International Search Marketing
Getting a slice of the international market significantly boosts the ROI of our clients. TechShock
maximizes the effectiveness of PPC Marketing by exposing your business to the domestic and
Landing Page Testing, Selection & Optimization
Web page design experts at TechShock specialize in developing alluring landing pages that
capture the attention of our clients. While working as a team with PPC Marketing professionals,
we seek to optimize paid search conversion rates through continuous testing until we match
each campaign with the right consumer.
Ad Creation with Multivariate & A/B Testing
A/B Testing, or “split testing,” is a method of website optimization in which the conversion
rates of two versions of a page — version A and version B — are compared to one another
using live traffic. Site visitors are bucketed into one version or the other. By tracking the way
visitors interact with the page they are shown — the videos they watch, the buttons they click, or
whether or not they sign up for a newsletter — you can determine which version of the page is
Multivariate testing uses the same core mechanism as A/B testing, but compares a
higher number of variables, and reveals more information about how these variables
interact with one another. As in an A/B test, traffic to a page is split between different
versions of the design. The purpose of a multivariate test, then, is to measure the
effectiveness each design combination has on the ultimate goal.
Once a site has received enough traffic to run the test, the data from each variation
is compared to find not only the most successful design, but also to potentially reveal
which elements have the greatest positive or negative impact on a visitor's interaction.
Keyword Expansion & List Building
This department is committed to researching keywords that are related to your niche, and
constantly providing updates.
Competitive Research (Domestic and International)
Researching your competition is necessary and this department is dedicated to that call. We
analyze your competition and develop your campaigns to outsmart the competition.
On-going Campaign Analysis & Reporting
Reporting and analysis is a constant requirement so we know when to make necessary
adjustments. This department is dedicated to that, ensuring that lead generation remains at
This department focuses on expanding PPC and marketing efforts across various offline
channels, in order to optimize and increase your ROI.
Always remember, when the need for optimizing PPC arises, Tech Shock marketing is
your best partner
Get Started Here!